Digital Marketers
SINCE 1999 LET US OPTIMIZE YOUR ANALYTICS
Maximize your online potential with our data-driven insights. Let us help you turn taps & clicks into sales & conversions.
BEYOND DASHBOARDS
How It Works: Standard Tracking User Interface
ABOUT US
Who We Are
Campaign Watch is a pioneer in the industry, with extensive experience in web analytics and digital marketing metrics since the dot com boom of 1999. We have built several web analytics software platforms and have sold several software as a service SaaS businesses, making us one of the most experienced web analytics agencies in the industry.
Our agency specializes in website development and website analytics reporting, helping businesses achieve their goals through data-driven insights and strategies. We have a team of experts in web development, marketing, and analytics, all dedicated to delivering high-quality results for our clients.
We believe in transparency and communication, providing our clients with regular reporting and updates so that they are always aware of how their digital marketing efforts are performing. Our focus is on creating engaging, user-friendly websites that drive conversions and sales, using state-of-the-art web analytics software platforms to provide real-time insights into our clients’ website performance.
If you’re looking for an agency with extensive experience in web analytics and digital marketing metrics, contact us today to learn how we can help take your business to the next level.
SHIFTS IN INDUSTRY/REGULATIONS
Landscape is Changing and User Expectations Rising
Regulatory Changes
Regulations such as GDPR, CCPA have impacted how data can be collected and used
Brower Updates
Heightened controls are impacting traditional data collection (e.g., third-party cookies and device identifiers)
User Privacy Controls
Heightened controls are impacting traditional data collection (e.g., third-party cookies and device identifiers)
WHY US
Reasons You Should
Choose Campaing Watch
Web Analytics
Proper web analytics implementation is crucial for accurately measuring website performance, identifying areas for improvement, and making data-driven decisions.
Tag Management
Using a tag manager simplifies pixel implementation and makes it easier to manage and update tracking across your website.
Qualitative Analysis
Heat mapping allows for a qualitative analysis of website traffic, helping to identify user behavior and areas for optimization.
YOU’RE IN GOOD COMPANY
Speaking Engagements
& Thought Leadership
We’ve presented at 37 industry confrences
Schedule A Free 15 Minute Consultation
Unlock the power of your online presence. Schedule a free consultation and transform your digital strategy today!
Track Behaviors And Goal Conversion
Filter by Business Unit
What content area are they going to on the website? (Healthcare, Real Estate, Financial Services)
Track Behaviors
What events/action are they taking on the website within the business unit?
- Visit Loan Information
- Download PDF
- Go to Another Business Unit
Goal Conversion
What events/action are completed that we assigned as a goal?
- Complete Form
- Download PDF
- Called Assigned Number
BUSINESS INTELLIGENCE
User Engagement Metrics
Understanding User Behaviour
GA4 metrics use events to measure engagement and give a well rounded view of website visitor behaviours and actions.
Allow you to know exactly how your website visitors interacted with your content.
Enhanced events include :
- Scroll Data
- File Downloads
- Site Search
- Video Engagement
Understand how users interact with their site, what content is compelling users to take action, and what content needs further optimization.
Our Clients
Trusted Web Analytics Consultants
DATA INTEGRITY
How It Works: Deploy & Implement GA4 via Tag Manager
- Define objectives
- Define objectives Define parameters & events to track
- Set Up GTM Data Layer
- Pipe data into reporting, targeting & marketing campaigns
MARKETING AUTOMATION
Custom Reporting:
Audience Segmentation
GA4 allows us to identify/segment audiences and track events
New Clients
Make inference based on receiving new subscriber email and click on link.
Existing Clients
Make inference based on visitors going to the client login page.
Visitors/Prospective Clients
Any visitors, non-clients
Shifts In Industry/Regulations
Platforms/technology and Privacy laws have changed the ways marketers can capture user data
ΟShifts in Platforms/Technology
ΟShifts in Privacy Laws
2002/2009
ePrivacy Directive “Cookie Laws”
February 2019
ePrivacy Directive “Cookie Laws”
June 2019
Firefox ETP 1.0 (3.8% Adoption)
February 2020
Google Chrome Cookie Announcement (63.5% Adoption)
November 2020
CPRA Passage (In effect 2023)
April 2021
Apple ATT(App Tracking Transparency)
May 2018
GDPR
July 2019
Apple ITP 2.2
September 2019
Apple ITP 2.3
July 2020
CCPA
March 2021
Virginia CDPA
Get In Touch
Schedule Demo Today
Learn why fortune 500 advertisers and Agencies use Campaign Watch to gain a nearly unfair advantage. We won’t waste your time and will customize a DEMO to show you how to monetize the competitor data for your industry.